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B-to-C EventsHow Nespresso Turned a New York City Elevator into a Mini Café
Nespresso is taking its “There’s Always Room for Great Coffee” campaign messaging seriously. And literally. On March 7, to showcase the functional features of its smallest coffee machine, Vertuo Pop, the brand transformed an elevator at New York’s One World Trade Center into the stylish, two-person Vertuo Pop Café.
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B-to-C EventsHow Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality
Morgan Stanley has been hitting the green as a sponsor of The Players Championship in Ponte Vedra Beach, FL, since 2017. But at this year’s event (March 14-17), with a refreshed corporate positioning—Old School Grit, New World Ideas—and the tournament’s 50th anniversary on tap
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B-to-C EventsThe Brief: Cash Showers and ‘F*d Up’ Sponsorships
This week’s hot takes on hot topics in experiential marketing cover cash showers, glitter-filled toilets and “f*d up” marathon sponsorships.
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B-to-C EventsThe Full SXSW 2024 Recap: 11 Experiential Marketing Trends Spotted in Austin
As Beyoncé’s “Texas Hold ’Em” blasted over the airwaves of various events and activations at SXSW 2024, we were on the ground to see which brands played their cards right. And along our quest to discover the most compelling brand experiences during the 38th annual conference and festivals, which ran March 8-16, some clear experiential […]
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B-to-C EventsCoke Says its AI-Centric Spiced Shop Marked a ‘Completely Novel Way to Drive Trial’
Artificial intelligence has come for your taste buds. Rather than bubbling up a traditional sampling campaign for its new Spiced flavor, Coca-Cola celebrated the product’s North American debut by leaning on AI. From March 1-2 at New York City’s ELM, Coke activated a vibrant “Spiced Shop” experience and art installation that fused genAI and artistic […]