Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
The Brief: Screaming Booths and Underwater Vending Machines

May 27, 2024

This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths.
B-to-C Events
Coachella Quests: Inside the Festival’s Gamified Scavenger Hunts

May 23, 2024

Organizers of the Coachella Valley Music and Arts Festival are consistently on the hunt for fresh ways to keep fans on-site and engaged in everything the event has to offer, from the performances to the partner activations to the f&b.
B-to-C Events
The Brief: Rat Summits and Master Cheese-melters

May 20, 2024

This week’s hot takes on hot topics in experiential marketing cover remixed country clubs, master cheese heads and urban rat summits.
B-to-C Events
The Brief: Electric Gardens and LaundroMatches

May 13, 2024

This week’s hot takes on hot topics in experiential marketing cover electric gardens, LaundroMatches and SXSW London.
B-to-C Events
Media Events: How Health Care Brand Kenvue Hosted a Storytelling-themed Journey at the New York Public Library

May 8, 2024

Everyday drugstore brands like Tylenol and Band-Aid are household names, but their parent company, Kenvue, not so much. Formerly the consumer health care division of Johnson & Johnson, Kenvue is a relatively new corporation with a host of legacy products under its umbrella.