-
B-to-C EventsThe Brief: Mechanical Gator Rides and ‘Wonka’s’ Bitter Taste
This week’s hot takes on hot topics in experiential marketing cover syrup fountains, the “Fyre Festival of kids events” and the inaugural Florida Man Games.
-
B-to-C EventsHow American Weed Co.’s Presenting Sponsorship Made History at Cali Vibes
The link between music and weed dates back thousands of years, but a cannabis brand has never served as a presenting sponsor of a major U.S. music festival—until Cali Vibes 2024, that is.
-
B-to-C EventsEight Fast Facts from the Pinterest Predicts Agency Insights Guide
Brands not only have to maintain relevance, they need to stay ahead of the next big thing—a task they often charge their agencies with. It can be a daunting effort, but a new Pinterest Predicts Agency Insights Guide released last month in the U.S., UK and Canada was developed to lighten the load.
-
B-to-C EventsNBA All-Star 2024: Inside 13 Fan Activations
There was a whole lot of good, clean fun to be found among fan activations at the 73rd annual NBA All-Star Weekend, Feb. 16-18, in Indianapolis. Whether at the NBA Crossover fan event at the convention center, or in pop-up spaces of their own, sponsors leaned into playful strategies that placed attendees at the center […]
-
B-to-C EventsThe Brief: AI Flavor Art and a Chicken WcNuggets
This week’s hot takes on hot topics in experiential marketing cover AI flavor art, a weighty brand misstep and the opening of “WcDonald’s.”