-
B-to-C EventsSponsors Bring ‘Living Brackets’ and ‘Dream Courts’ to the 2024 Men’s and Women’s Final Four Tournaments
There’s no better way to engage college hoops fans than to pass them the ball, and that’s exactly what sponsors did at the 2024 NCAA Men’s and Women’s Final Four Tournaments this month. From pop-a-shot games to shooting drills to dunk moments, brands at both competitions placed attendees in players’ shoes—and the spotlight. The savviest […]
-
B-to-C EventsThe Brief: Denim Cafés and First Class for Dogs
This week’s hot takes on hot topics in experiential marketing cover scented billboards, denim cafés and BARK Air.
-
B-to-B EventsHow ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform
Since 2016, Marie Claire’s Power Trip summit has connected curated groups of leading businesswomen in New York and Los Angeles through an upscale, bicoastal conference.
-
B-to-C EventsThe Brief: ‘Smackable’ Billboards and Subterranean Cooking
This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers.
-
B-to-C EventsThe Brief: Gravy Races and Gold Bunny Getaways
This week’s hot takes on hot topics in experiential marketing cover celestial creations, gravy races and blunt education.