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B-to-B EventsHow ‘Marie Claire’ is Transforming its Women’s Summit into a Multi-city Community Platform
Since 2016, Marie Claire’s Power Trip summit has connected curated groups of leading businesswomen in New York and Los Angeles through an upscale, bicoastal conference.
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B-to-C EventsThe Brief: ‘Smackable’ Billboards and Subterranean Cooking
This week’s hot takes on hot topics in experiential marketing cover “smackable” billboards, subterranean pizza parties and the Malmö Oat Milkers.
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B-to-C EventsThe Brief: Gravy Races and Gold Bunny Getaways
This week’s hot takes on hot topics in experiential marketing cover celestial creations, gravy races and blunt education.
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B-to-C EventsHow Nespresso Turned a New York City Elevator into a Mini Café
Nespresso is taking its “There’s Always Room for Great Coffee” campaign messaging seriously. And literally. On March 7, to showcase the functional features of its smallest coffee machine, Vertuo Pop, the brand transformed an elevator at New York’s One World Trade Center into the stylish, two-person Vertuo Pop Café.
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B-to-C EventsHow Morgan Stanley Elevated its Golf Sponsorship with Augmented Reality and Full-service Hospitality
Morgan Stanley has been hitting the green as a sponsor of The Players Championship in Ponte Vedra Beach, FL, since 2017. But at this year’s event (March 14-17), with a refreshed corporate positioning—Old School Grit, New World Ideas—and the tournament’s 50th anniversary on tap