Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
The Brief: Vampire Ballerinas and Iconic Sleepovers

May 6, 2024

This week’s hot takes on hot topics in experiential marketing cover vampire ballerinas, rent-free micro-apartments and Airbnb Icons.
B-to-B Events
EMS 2024: 12 Top Takeaways from the 22nd Annual Experiential Marketing Summit

May 2, 2024

Events are impactful. Events are revenue-generating. Events are memorable. Indeed, events are everything, and it’s the mantra that guided the 2024 Experiential Marketing Summit in Las Vegas. From April 24-26 at the MGM Grand, the industry convened for a three-day discussion that explored every aspect of the event marketing discipline, including exhibit design, neurodiversity, harnessing […]
B-to-C Events
The Brief: AI Instruments and the Impossible Ranch

April 30, 2024

This week’s hot takes on hot topics in experiential marketing cover plant-based cattle ranches, uplifting soda “SoundZ” and lettuce-based ASMR.
B-to-C Events
The Brief: ‘Tortured’ Swifties and Hot Ones Live

April 22, 2024

This week’s hot takes on hot topics in experiential cover Chief Tractor Officers, prophetic brainwaves and Hot Ones live.
Sponsorships
Coachella 2024 Experiential Marketing: Shower Portals, Manifest Stations and ‘Surpr-ICES’

April 18, 2024

Festival season has sprung once again and, per usual, the Coachella Valley Music and Arts Festival is serving as its launchpad. The Indio, CA-based event at the Empire Polo Club, hosted this year April 12-14 and April 19-21, features headlining performances by No Doubt, Lana Del Ray, Tyler, The Creator and Doja Cat; a new […]