Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
NBA All-Star 2025: Sponsor Activations from Google, Nike, Amex and More

February 19, 2025

The 74th annual NBA All-Star Game and its new mini tournament format received some harsh criticism, but when it came to brand activations and events hosted over the weekend, fans gave rave reviews. Throughout NBA All-Star 2025, hosted Feb. 14-16 in the San Francisco Bay Area, sponsors flooded the NBA Crossover experience at Moscone Center, […]
B-to-C Events
The Brief: Third Nipples and Duo’s Death

February 18, 2025

This week’s hot takes on hot topics in experiential cover Duo’s death, Third Nipples and pop-up radio stations.
Trend of the Week
Experiential Marketing Trend of the Week: Opportunistic Stunts

February 17, 2025

Experiential stunts used to be executed for the sake of causing a stir, but marketers are replacing the “just because” approach with more research-driven tactics. By tapping into data and audience pain points, savvy brands are pouncing on the opportunity to craft more meaningful stunts that offer both relevance and wow-factor. Let’s look at the […]
B-to-C Events
The Brief: Nutty Cruisers and Matcha Moments

February 10, 2025

This week’s hot takes on hot topics in experiential cover Nutty Cruisers, slope-side skincare and Matcha Moments.
B-to-C Events
How Non-endemic Brands are Crashing New York Fashion Week

February 7, 2025

You might say that Goldfish walked so that other outliers could run during New York Fashion Week (NYFW). The semi-annual event offers top-tier global designers an opportunity to showcase their collections for the upcoming season, and provides sponsors with an opportunity to connect with a high-brow audience. But following the cracker brand’s strut down the […]