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B-to-C EventsWatch JetBlue’s Digital Stunt Come to Life
JetBlue over one weekend in May pulled the old switcheroo on New Yorkers, capturing their attention with a virtual storefront experience featuring a “digital” crewmember—who ultimately revealed she was interacting with them live and in the flesh from inside the building. Leveraging disruptive storefront technology in Manhattan’s Chelsea neighborhood, JetBlue’s A Better Wingman activation employed […]
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B-to-C EventsFull Story: Brands Battle at X Games Austin
The ‘X’ in X Games stands for Extreme—and the name is no exaggeration. The fans are as diehard as they come, the courses are state of the art and the event showcases some of the most jaw-dropping athletic stunts known to mankind. And over two scorching days at Austin’s Circuit of the Americas Grand Prix […]
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B-to-C EventsGuerrilla Stunt: Fruit of the Loom Unleashes Models
Fruit of the Loom last month promoted its no ride-up boxer briefs by creating a fictitious brand of plastic pants that showcased the benefits of its undergarments. The spoof campaign, which was designed to poke fun at underwear brands that use sex appeal to sell their products, began with a TV spot demonstrating how Fruit […]
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B-to-C EventsInside Kia’s All-Fabric Booth Design at NYIAS
Call it serendipity. Call it bad luck. Call it fate. However you label it, the booth design space assigned to Kia at this year’s New York International Auto Show was not what the brand expected. With its current kit, Kia requires a space that reaches 16 feet high at any given vehicle expo. But when […]
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B-to-C EventsNew Hilton Deal Offers Members Concert Perks
Hilton Worldwide is urging travelers to forget their hectic schedules and make room for playtime with its recently launched Hilton@Play campaign, which leverages a partnership with Live Nation to offer concerts featuring A-list performers for its Hilton HHonors members around the world. The most recent experience on April 22 offered Hilton loyalists in the Lone […]