Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

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Podcast: Large-Scale Stunts, Playification and Designing Intelligence

September 18, 2017

In Episode 6, we cover chocolate pugs, aquariums at events and three big up-and-coming trends…
B-to-C Events
Three Tips for Leveraging Snap Spectacles at Events

September 15, 2017

If experiential marketing is about creating lasting memories, then Spectacles are the modern event marketer’s new best friend. The smart glasses, released last fall, were developed by Snap (formerly Snapchat)
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The Industry’s Most Trusted Partner Directory for Over a Decade

September 14, 2017
B-to-C Events
CLIF Bar’s Analog Approach Makes Dwell Time Soar at the Pitchfork Music Festival

September 14, 2017

Retaining consumers’ attention these days is challenging to say the least, but CLIF Bar managed to keep Pitchfork Music Festival attendees occupied with activities designed to amplify festival culture while underscoring the importance of protecting the environment. Equipped with a variety of analog engagements, a charity component and a chill outdoor footprint featuring a hammock […]
B-to-C Events
Air Haptics and Artificial Intelligence Fuel American Express’ US Open Sponsorship

September 12, 2017

For 24 years, veteran US Open sponsor American Express has strived to bring consumers and cardmembers closer to the game of tennis by delivering exclusive access and implementing cutting-edge technology. This year, the brand is upping the ante once again with an artificial intelligence-powered gaming experience, an interactive photo op featuring iPhoto technology, a dedicated […]