Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-B Events
Cisco Turns Unsung IT Heroes into Caped Crusaders at the Largest-Ever Cisco Live

August 29, 2017

In a world where IT professionals are often the unsung heroes of an organization, Cisco flipped the script, transforming thousands of tech experts into superheroes—if only for five days. The brand’s flagship event, Cisco Live (this year, June 25-29 in Las Vegas) was the brand’s largest to date, offering 28,000 IT pros the education, training […]
B-to-C Events
Six Tips for Making Event Content More Instagrammable

August 28, 2017

Savvy event marketers know that social media is key to amplifying the reach of their experiential programs, but simply whipping up a Twitter handle is no longer enough to make an impact.
B-to-C Events
Q&A: Viacom SVP Gives the Scoop on Comedy Central’s Colossal Clusterfest Event

August 25, 2017

The inaugural Colossal Clusterfest, held June 2-4 in San Francisco in partnership with Superfly, was Comedy Central’s first foray into the world of large-scale comedy festivals. Three days packed with more than 50 comedians, five stages and plenty of live music entertained attendees of all stripes, while killer brand activations inspired by Comedy Central’s programming […]
B-to-B Events
Six Tips for Reimagining B-to-B Events From the Offbeat C2 Montréal Conference

August 22, 2017

Acrobats and clowns perform between sessions. Brainstorming discussions are held in chairs suspended 30 feet in the air. A vintage Airstream trailer serves as a networking venue. Welcome to C2 Montréal, a three-day conference that aims to merge commerce and creativity by putting attendee connections at the center of the action. Held this year May […]
B-to-C Events
Engaged: How Three Brands are Disrupting the $50 Billion Wedding Industry

August 18, 2017

Ahhh… wedding season. The beautiful bouquets. The heartfelt vows. The unsolicited advice from overbearing mothers. Getting hitched these days involves a lot of moving parts—and event marketers are taking note. While couples are busy planning their big day, savvy brands are sneaking their way into one of life’s greatest milestones. Following are three brands doing […]