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B-to-C EventsTaste of Home Cooks its Reimagined Culinary Event Series to Perfection
Taste of Home is renowned for its long-running Cooking School tour, but the publication took the concept to the next level this year with a reimagined experience dubbed Taste of Home LIVE.
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B-to-C EventsThomas’ Butters Up Consumers With a Rolling Toaster Tour
Thomas’ Breakfast Like No Other tour made a toast to the most important meal of the day with an 18-city tour aimed at driving trial and awareness of the bread brand’s array of bagels and English muffins.
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B-to-B EventsSix Steal-Worthy Ideas From the C2 Montréal Conference
C2 Montréal, an immersive three-day event that merges commerce and creativity to “challenge the future of business,” is not your typical conference. For one, it’s held in a sprawling art gallery and expo hall that offers provocative works of art in every corner—a far cry from dreary convention centers. But more than just eye candy, […]
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B-to-B EventsQ&A: Inside the Inaugural Google Cloud Next Conference
Plenty of professionals nod along when terms like “machine learning” and “cloud computing” come up, but the truth is, most people don’t have a firm grasp on what these technologies do and how they can be applied to solve modern business challenges. Enter: Google Cloud Next. The inaugural user conference, held March 8-10 in San […]
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B-to-C EventsEMS 2017: American Express Offers Eight Tips for Success in Live Events
This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential marketing at American Express, who delivered a perceptive morning keynote to kick off day two of the conference. Curtis offered an overview of the financial services giant’s 167-year history, along with insights on what it means to be a part […]