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B-to-C EventsLancôme’s Pop-up Tour Lures Millennials With Facial Recognition Technology
As an 81-year-old company, Lancôme may not be the first brand young millennials think of when they’re seeking new makeup products, but the brand is on its way to changing that perception with its first-ever pop-up tour aimed at the next generation of beauty buffs.
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B-to-C EventsNESCAFÉ Turns Consumers Into Baristas at its Coffee Taproom
For consumers who’ve grown tired of the long lines, complicated menus and pretentious baristas associated with modern cafés, a new kind of coffee shop experience has arrived: the NESCAFÉ Coffee Taproom.
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B-to-C EventsField Report: Pop-Tarts Pops up in NYC With a Host of Quirky Concoctions
Pop-Tarts have been an American favorite since they were first introduced in 1964. So when Kellogg’s announced a pop-up café dedicated to the beloved breakfast pastry, we didn’t ask questions. We dropped our work, hopped a train and made a beeline for Times Square. The rest was a sugar-coated daze. Check out a photo gallery […]
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B-to-B EventsTwitter Head of Global Events: ‘You Are Where Story Meets Experience’
Each year, the Experiential Marketing Summit gives attendees a chance not only to rub shoulders with industry thought leaders and experiential gurus, but to glean meaningful insights from them.
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B-to-B EventsPUMA Launches its NETFIT Lacing Technology With an All-Star Press Event
PUMA on May 4 jumped into a launch event with both feet, introducing its NETFIT lacing technology and offering the media, influencers and sneakerheads in attendance a star-studded evening at New York City’s Altman Building.