Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

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The Industry’s Most Trusted Partner Directory for Over a Decade

September 14, 2017
B-to-C Events
CLIF Bar’s Analog Approach Makes Dwell Time Soar at the Pitchfork Music Festival

September 14, 2017

Retaining consumers’ attention these days is challenging to say the least, but CLIF Bar managed to keep Pitchfork Music Festival attendees occupied with activities designed to amplify festival culture while underscoring the importance of protecting the environment. Equipped with a variety of analog engagements, a charity component and a chill outdoor footprint featuring a hammock […]
B-to-C Events
Air Haptics and Artificial Intelligence Fuel American Express’ US Open Sponsorship

September 12, 2017

For 24 years, veteran US Open sponsor American Express has strived to bring consumers and cardmembers closer to the game of tennis by delivering exclusive access and implementing cutting-edge technology. This year, the brand is upping the ante once again with an artificial intelligence-powered gaming experience, an interactive photo op featuring iPhoto technology, a dedicated […]
B-to-C Events
Q&A: How American Express Became a ‘Hero’ for Festivalgoers at Panorama

September 8, 2017

Armed with a two-story hospitality experience, nine lifestyle influencers and an old school vibe, American Express once again rocked New York City as a sponsor of the Panorama Music Festival, held this year July 28-30 on Randall’s Island Park. The brand returned to the festival for a second year with a two-pronged strategy aimed at […]
B-to-C Events
American Express’ Two-Story Hospitality Experience Rocks the Panorama Music Festival

August 31, 2017

Delivering one of its largest music-based experiences to date, American Express rocked the Panorama Music Festival for a second year with a two-story hospitality tent, a flock of lifestyle influencers and a retro vibe. The brand served as a primary sponsor of the two-year-old festival, held this year July 28-30 at Randall’s Island Park in […]