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B-to-C EventsDating App Bumble Hooks New Yorkers With ‘The Great Catch’ Food Truck Experience
Dating app Bumble let the cat out of the bag on its new photo verification feature Sept. 7-10 with a tongue-in-cheek pop-up food truck experience that traveled through New York City and Brooklyn. Dubbed “The Great Catch,” the activation brought the app’s new feature to life by playing on the concept of catfishing, which entails […]
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B-to-C EventsSpin Master Elevates Family-Friendly Events on the PAW Patrol Road Tour
There are typical family-friendly events, and then there’s Spin Master’s PAW Patrol Road Tour. The toymaker’s 13-market mobile tour has preschool-aged children across the country going wild for an immersive experience that brings to life the “PAW Patrol” animated series about a group of heroic dogs who protect the community. Equipped with a 120-foot by […]
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B-to-C EventsFour Ways to Leverage Augmented Reality at Events
As far as event technology goes, it’s safe to say that virtual reality has dominated the scene over the last few years, transporting consumers to exotic travel destinations and offering front row seats to previously unexplored environments. But while VR may be the talk of the town, augmented reality has been rapidly picking up steam. […]