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Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
How Coach Co-Created a Campaign With Gen Z Communities Around the World

December 4, 2017
B-to-C Events
Macy’s is Celebrating Key Celebrations in a Year-Long Event Marketing Push

December 4, 2017
B-to-C Events
Why American Express Launched an Insanely Tiny Airport Lounge With Only 33 Seats

December 4, 2017
B-to-C Events
Sephora Launches Rihanna’s Makeup Line With the World’s First Live-Created Fan Film

November 29, 2017

It’s not often that Rihanna fans feel like celebrities when they’re in the presence of the pop sensation, but for the launch of the singer’s globally anticipated makeup line in collaboration with Sephora, a lucky group of 180 hand-selected fans and influencers felt like superstars. Taking over Madrid’s Callao Square, the brand celebrated the unveiling […]
B-to-C Events
Vevo Rewards Employees and Clients With a Freak Show-Themed Halloween Event

November 27, 2017

For the last seven years, music video and entertainment platform Vevo’s annual Halloween extravaganza for 600 employees, partners and clients has been one of fall’s hottest tickets for industry insiders in the Greater Los Angeles Area. And with a queue of 100-plus costumed brand and agency partners lining up before the doors to this year’s […]