Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • How Events are Ushering in the Next Era of Cause Marketing
    B-to-C Events

    How Events are Ushering in the Next Era of Cause Marketing

    Legendary college basketball coach John Wooden once said, “The true test of a man’s character is what he does when no one is watching.” But the truth is, the pervasiveness of social media means that in this day and age—everyone is watching.

  • How the Teen Vogue Summit Tackled Today's Toughest Topics
    B-to-C Events

    Teen Vogue Summit: How the Publication Tackled Today’s Toughest Topics

    The Manhattan-based event inspired young attendees to ‘Turn Up’ and create positive change The time and place couldn’t have been more fitting. As citizens around the country celebrated the first day of Pride Month and participated in Wear Orange Day to advocate for gun safety on June 1, another event designed to inspire acceptance and drive […]

  • CBS Interactive Hosts a ‘Miami Vice’-Themed Rooftop Event at E3
    B-to-B Events

    CBSi Hosts a ‘Miami Vice’-Themed Rooftop Event During E3

    The gaming community is a creative and quirky one, so brands aiming to make an impact need to align with that mindset by producing experiences to captivate the distinctly imaginative demographic. With that point in mind, CBS Interactive (CBSi), the corporation’s online content network for information and entertainment, created a playful, “Miami Vice”-themed rooftop event […]

  • Comic-Con Photo Tour: 12 Brand Experiences That Made Us Geek Out
    B-to-C Events

    Comic-Con Photo Tour: 12 Brand Experiences That Made Us Geek Out

    When Comic-Con International launched in 1970, it was a modest 300-person gathering of sci-fi and comic book fans. Flash-forward to today and the event has evolved into a sprawling four-day affair dedicated to the popular arts in all of their forms, attracting 130,000-plus passionate fans of movies, TV, comic books, video games and beyond from […]

  • Why BullFrog Sunscreen’s GoPro Mountain Games Partnership Was a ‘Perfect Marriage’
    B-to-C Events

    Sponsorship: BullFrog Sunscreen Connects With Outdoor Enthusiasts at the GoPro Mountain Games

    BullFrog Sunscreen may have been a little frog in a big pond at the GoPro Mountain Games, June 7-10 in Vail, CO, but it managed to make a splash with a variety of touchpoints including sunscreen application stations, giveaways, roaming brand ambassadors and a beanbag toss-style “Cliff Hanger” game. The activation marked the brand’s third […]