Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • NBCUniversal’s ‘Share Your Voice’ Activations Inspire VidCon Attendees to Speak up
    B-to-C Events

    How NBCUniversal Engaged Gen Z at VidCon 2019

    If there’s one thing marketers understand about members of Gen Z, it’s that they’re not afraid to speak their mind. NBCUniversal took the concept to heart at VidCon, July 10-13 in Anaheim, CA, where four brands from its portfolio activated around a “Share Your Voice” theme to engage the event’s youthful attendee base. Each of […]

  • Why Sports Properties are Partnering with Data Companies to Enhance the Fan Experience
    B-to-C Events

    Why Sports Properties are Partnering with Data Companies to Enhance the Fan Experience

    Sports buffs are demanding more interactive experiences. Key data partnerships are helping sports properties deliver Professional sports and technology were always destined to be partners in crime. Sports fans have long embraced the time-honored tradition of tracking statistics on every player, team and matchup, and modern technology solutions are delivering that data to fans faster […]

  • Activating for Superfans: The Best of San Diego Comic-Con 2019
    B-to-C Events

    We Geeked Out Over These Comic-Con Fan Activations

    Comic-Con International: San Diego has come a long way since its humble beginnings in 1970, evolving from a small comic book convention to the ultimate destination for pop culture superfans—and the brands vying for their attention. From immersive exhibits within the San Diego Convention Center, to free outdoor activations available to badge-holders and the public […]

  • We return to Bonnaroo in search of fresh sponsors, experiences and ‘happy’ consumers
    B-to-C Events

    Betting on the Farm: The Best of Bonnaroo 2019

    We returned to the Bonnaroo Music & Arts Festival in search of fresh sponsors, experiences and ‘happy’ consumers.

  • Charles Smith Wines at L.A. Pride: Drumlines, Drag Queens and a Double-Decker
    B-to-C Events

    Charles Smith Wines at L.A. Pride: Drumlines, Drag Queens and a Double-Decker

    This year’s L.A. Pride Parade featured plenty of big-name sponsors, but few matched the multi-faceted campaign delivered by Washington-based Charles Smith Wines. The brand went far beyond banners and logos, unleashing a double-decker bus that doubled as a parade float, photo ops, giveaways and surprise performances, all geared towards celebrating and advocating for the LGBTQ […]