Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • How the 25th Anniversary 'Friends' Pop-up Captured a Cultural Cornerstone
    B-to-C Events

    Field Report: 25 Years Later, Fans Still Can’t Get Enough of ‘Friends’

    It’s been a quarter of a century since the world was first introduced to the “Friends” gang, but for millennials who grew up alongside Rachel, Joey, Chandler, Monica, Phoebe and Ross, it seems like only yesterday that the beloved sitcom first graced TV screens. It’s no surprise, then, that when a 25th anniversary “Friends” fan […]

  • Mobile Tours: Fiskars Targets Creative Consumers with a Tiny Home
    B-to-C Events

    Homeowners Roll up Their Sleeves on the Fiskars Tiny Home Tour

    Fiskars offers a wide range of tools designed to help homeowners tackle DIY projects and around-the-house hacks. Showcasing the products in context is key, so the brand hit the road in June with a tiny home experience built for the creative consumer with partner Renegade Craft Fair, a curated marketplace of crafters and makers that […]

  • Higher Education: Inside the Weedmaps Museum of Weed
    B-to-C Events

    Higher Education: Inside the Weedmaps Museum of Weed

    The legalization of cannabis consumption has made the plant a hot topic of late, but human interaction with marijuana dates back to ancient civilization. From binding samurai armor together to easing the effects of chemotherapy, cannabis has an extensive history that encompasses a range of uses, cultures and time periods. To illustrate this evolution while […]

  • trashtiki-fords-gin_food-waste
    B-to-C Events

    Three Tips on Reducing Food and Beverage Waste at Events

    The USDA estimates that 30 to 40 percent of the country’s food supply ends up in landfills, while the National Resources Defense Council (NRDC) reports that food waste is responsible for roughly the same amount of greenhouse gas emissions as 37 million cars—one in seven on the road today. So we caught up with Meredith Danberg-Ficarelli, […]

  • Superfans Melt for the Taco Bell Hotel Experience
    B-to-C Events

    Superfans Melt for the Taco Bell Hotel Experience

    Taco Bell’s legions of diehard supporters have defined what it means to be a brand superfan for years, and from Aug. 8-11, the fast food chain returned the love with an upscale hospitality experience dubbed The Bell: A Taco Bell Hotel & Resort. The activation, which took over an existing hotel in Palm Springs, CA, […]