Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • adidas Celebrates Street Culture with a Beastie Boys Exhibit at Beyond the Streets
    B-to-C Events

    adidas Celebrates Street Culture with a Beastie Boys Exhibit at Beyond the Streets

    When the Beyond the Streets graffiti exhibition (BTS) launched in the summer of 2018 in Los Angeles, show curator Roger Gastman worked closely with lead sponsor adidas to highlight the connection between street art and skateboarding, and to celebrate all things street culture. The three-month expo quickly caught fire, prompting Gastman and adidas to begin […]

  • Origins Fitness Challenge Aims to Donate 72,000 Trees
    B-to-C Events

    Cause Marketing: Origins Invites Fitness Buffs to Sweat for the Planet

    Since its inception in 1990, natural skincare brand Origins has made protecting the planet a key piece of its brand ethos. So when the company relaunched its GinZing Gel Moisturizer with new hydration technology last month, incorporating a sustainability component was only, well, natural. In partnership with American Forests’ Global ReLeaf program, Origins erected an […]

  • How 13 CPG Brands are Leveraging Experiential to Stay Competitive
    B-to-C Events

    How 13 CPG Brands are Leveraging Experiential to Stay Competitive

    As consumer behavior shifts and start-ups continue to gain market share, traditional CPG brands can no longer rely on their old marketing strategies to connect with consumers. And from meal delivery kits to private label products, there’s no shortage of fresh competition to keep them on their toes. For many in the consumer packaged goods […]

  • How Brands are Addressing the War on Plastic Waste
    B-to-C Events

    Study: How Brands are Addressing the War on Plastic

    It’s no secret that plastic waste is wreaking havoc on the planet, and the fact that the material takes more than 400 years to degrade is adding insult to injury. Indeed, a staggering 91 percent of plastic ends up as trash, and experts predict that by the middle of the century, our oceans will contain […]

  • How Six Brands Strutted their Stuff at New York Fashion Week
    B-to-C Events

    New York Fashion Week Sponsorship: Cocktails, Collabs and Catwalks

    New York Fashion Week has a long and storied history that dates back to World War II, when Germany occupied France, and Americans could no longer rely on Parisian designers to determine what was new and next in fashion. The event, originally dubbed “Press Week,” gave American designers a chance to step into the global […]