Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
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    B-to-C Events

    Tribeca Teams up with AT&T and IMAX on a Summer Drive-In Series

    It may not be quite what you pictured, but the return of events is finally on the horizon. Beginning June 25, in partnership with IMAX and AT&T, Tribeca Enterprises will deliver a live event series at drive-in theaters nationwide dubbed “Tribeca Drive-In.” The summer drive-in series will roll out in markets across the country throughout […]

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    B-to-C Events

    How Klarna Engaged Consumers Through a Virtual Drag Brunch Series

    For fans and members of the drag community, life without live performances amid the pandemic has been, well, a drag. Fortunately, payment provider Klarna raised spirits and funds for the community with its Breakfast for Dinner virtual drag brunch series. Hosted on Facebook Live by queens Kim Chi and Naomi Smalls, Breakfast for Dinner took […]

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    B-to-C Events

    How a Mixed Event Strategy Helped Energize Reign Total Body Fuel’s Brand Launch

    The rising number of consumers pursuing a balanced lifestyle has created a seismic shift in the wellness space, spawning new categories of health and fitness-based products and services—and an array of live experiences to promote them. To differentiate itself from its competitors based on the ingredients in its sugar-free drinks, which include electrolytes, coenzyme Q10, […]

  • 10 Brand Executives Weigh-in on the Value of Experiential Marketing
    B-to-C Events

    The Power of Experiential: 10 Brand Executives Sound Off on the Value of Live Events

    In light of the pandemic, we’re revisiting some of our favorite soundbites on the value of the experiential discipline. As we all await the return of live events and pivot into digital, let’s take a moment to bask in the power of live.  Event profs examine experiential marketing’s grip on the marketing mix To say […]

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    B-to-C Events

    How Brands Turned to Digital to Mark 420

    The annual Mile High 420 Festival is a no-go, festival organizers canceled the 420 Hippie Hill event and San Francisco’s mayor warned consumers that gathering at Golden Gate Park for the annual 420 smoke-out could result in arrests. So what’s a cannabis enthusiast to do to celebrate the (unofficial) high holiday known as 420 (4:20) […]