Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
  • How COVID Helped Democratize New York Fashion Week’s Sponsor Activations

    After two virtual seasons, New York Fashion Week (NYFW) made a stylish return to an in-person format. The high-profile show, which ran Sept. 8-12, showcased 90-plus designers and, per usual, inspired a flurry of experiential activity. But it wasn’t quite business as usual. NYFW typically draws 230,000 people to the city, but amid the pandemic, […]

  • Five Insights on Producing Outdoor Experiences Amid COVID-19

    The pros and cons of activating in the great outdoors Experts across the board have pointed to the lower risk of virus transmission in outdoor settings, prompting event marketers to tap into a fresh variety of outdoor venues and programming that allows for social distancing while keeping attendees engaged. But securing an outdoor venue isn’t […]

  • Hybrid Events: How Archer Leveraged Extended Reality to Engage Two Audiences

    It can be difficult to envision a future where electric vertical takeoff and landing (eVTOL) aircraft are an everyday form of transportation, so to showcase how it will help usher in the era of urban air mobility, eVTOL company Archer hosted a hybrid launch event for its Maker aircraft. Leveraging cutting-edge extended reality and gaming […]

  • How Seven Sponsors are Serving up Fan Experiences at the 2021 US Open

    Fans and brands have made a triumphant return to the 2021 US Open Tennis Championships after spectators were banned from last year’s event due to COVID. This year’s competition, taking place Aug. 30-Sept. 12, is being held at 100 percent capacity for attendees that have shown proof of at least one dose of a COVID-19 […]

  • Bravo Invites ‘Real Housewives’ Fans to a Tea Party on the Potomac River

    Forget “Hot Girl Summer.” For superfans of Bravo’s “The Real Housewives of Potomac,” it was all about #RHOPGirlSummer. And ahead of the show’s season six premiere, a select few had the opportunity to immerse themselves in the franchise and rub elbows with cast members at an exclusive Teatime on the Potomac event on District Pier […]