Author archive for Kait Shea
Essential Tips, Trends and Takeaways From the Event Safety Summit
You don’t have to be an event professional to recognize that there has never been a more critical time to implement and adhere to a set of event safety and security protocols as there is today. In light of incidents like the recent Las Vegas attack, the deadliest mass shooting in U.S. history, we take...
Tequila CAZADORES Taps Into Taco Tuesday and Hispanic Heritage Month With the Bodega Bites Event Series
Tapping into the red-hot Taco Tuesday trend, Tequila CAZADORES is spicing up three major markets with its Bodega Bites event series. As other brands latch onto fleeting culinary concepts (looking at you, Unicorn Frappuccino), the brand is paying homage to tradition and true craftsmanship with an authentic bodega experience and curated taco dishes served up...
Citi Treats Cardmembers to a Curated Dining Experience at One World Observatory
It’s hard to beat an autumn evening in Manhattan indulging in five-star fare, so when Citi invited EM to its Sept. 15 Citi Prestige Priceless Table event in partnership with Mastercard, we made a bee line for the Big Apple. And the experience, which aimed to promote the benefits of Citi’s Prestige card, didn’t disappoint....
Nine Ways to Make Your Sampling Strategy Sizzle
When it comes to marketing food and beverage products, experiential is quickly becoming the modern CPG brand’s bread and butter. There’s no better way to tout the unique flavor of a product, after all, than by letting consumers try it for themselves. From coffee to flavor ice, brands are building innovative sampling experiences that give...