Kait Shea

For a brand called El Silencio, the company sure made a racket for the grand opening of its hotel and distillery in Mexico. The artisanal mezcal maker has a rich storytelling history and a penchant for flirting with behaviors and practices that live just below the surface of society, which served as ample fuel for […]

Personalization, accessibility and sustainable practices power the 70,000-square-foot visitor experience It’s fitting that the crown jewel of the single biggest investment in Scotch whisky tourism is located on Princes Street. Indeed, Johnnie Walker’s new permanent brand home in Edinburgh, Scotland is a majestic, eight-story wonder built in the center of the capital that projects a […]

If you’ve ever fantasized about getting a shout-out from Brett Favre or having Kenny G serenade you and only you (hey, no judgement here), Cameo is where it’s at. The web- and app-based platform, which launched pre-pandemic but was galvanized by quarantined consumers’ longing for personal connection, allows users to send customized celebrity video messages […]

For a b-to-b company that relies on field sales to drive its business, formally recognizing—and energizing—the sales team is paramount. So when vision technology manufacturer Zeiss gathered employees for its first in-person National Sales Meeting (NSM) in two years, the stakes were higher than ever. But with a “Lead the Pack” theme, general sessions, breakouts, […]

Over the last 20 years, 13 states have recorded their worst wildfires in history, and the threat of widespread wildfires is only progressing. It’s why Coors Banquet, which has deep roots in the Western U.S., has been raising funds for the Wildland Firefighter Foundation (WFF) for the last eight years. But amid one of the […]