Author archive for Juanita Chavarro Arias
How PBS’s Ocean-themed Booth at VidCon Baltimore Engaged Tweens and Young Adults
Promoting its new show “Spy in the Ocean, A Nature Miniseries,” PBS transported VidCon Baltimore attendees to the ocean floor to explore the setting of the four-part documentary that premiered last month.
Podcast: Taking Pride in Employee Events, with Roger Mahusay of T-Mobile
For this episode’s guest, Roger Mahusay, the path to events was an unconventional one. He went from the Air Force to biology to retail to now associate events manager at T-Mobile. In this interview, Mahusay dives into how he got his foot in the door at corporate and discovered a passion for creating events that...
Four Sponsorship Tactics Chase Leveraged at the US Open to Increase Engagement
JPMorgan Chase is no stranger to the US Open Tennis Championships, having served as a sponsor since 1982. Over the last four decades, the brand has perfected a successful formula for the event held annually in Queens, NY, with core elements that resonate with attendees.
Four Tips for Hosting Cold-weather Outdoor Activations and Events this Winter
Fall is in full swing, but as an event marketer, you’re already on to the next season. Whether you’re planning to activate in a traditional cold-weather market this winter or preparing contingency plans for unexpected weather patterns, we’ve compiled four tips for pulling off successful cold-weather outdoor activations to help you embrace the next season’s...