Author archive for Event Marketer
The Evolving Role of Experience Design
Great event design creates an engagement that spans every touchpoint—from the beginning to the end of an event. In this episode of EM All Access, we talk about the changing role of design, the evolving look and feel of events, and design thinking.
Fab 50 2016 Q&A: Optimizing Data Collection
This year, in addition to the 2016 Fab 50 lineup, we offered a deeper dive into the state of the fabrication industry, including the role of data collection. Following is an insider look at how—and why—to optimize data collection with Aidan Corish, owner and cco at Tangram.
Creating Content at Events: Shared and Shareable Experiences
In this episode of EM All Access, we dive into one of the hottest trends right now—designing events as content factories and platforms on which attendees create and share their own experiences.
Fab 50 2016: Engaging the Next Generation
Millennials have begun to comprise a hefty portion of trade show attendees and fabricators say their strategies are shifting in tandem with the influx of this new generation. Following are four tips for working with a younger crowd.