Event Marketer

The meteoric rise of artificial intelligence has enabled the industry to focus on collecting the right data—and make it actionable. Marketers are prioritizing metrics that inform strategic decision-making. They’re using new, and much improved, technology and taking cues from neuroscience. As a result, they’re gathering meaningful intel from, and about, their audiences, then reimagining their […]

The editors of Event Marketer have unveiled the winners of the 2024 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

Movement is becoming the most valuable form of audience interaction and the next big measurement opportunity for event marketers. This guide introduces The Movement Metric, a simple but powerful KPI that transforms human movement into energy, data, participation, and purpose. Discover why physical action is emerging as the new driver of memory, engagement, and emotional […]

AI-generated content is everywhere. Making real, in-person moments more valuable than ever. Audiences now crave experiences that feel authentic, participatory, and impossible to replicate online. This quick guide breaks down seven emerging trends reshaping experiential marketing, from new forms of participation to purpose-driven impact and physical innovation. You’ll learn what’s changing, why it matters, and […]

Industry Leaders on Best Practices, Emerging Trends and Insights from 2024 You’ll Need in 2025 Oh, it’s officially 2025, people. Well, not technically, of course, but when it comes to strategic event planning… it might as well be February already. Budgeting, planning, pitching. Ideation, reporting, logistics. There’s a helluva lotta conversations going on across the […]