Event Marketer

Sony Electronics has opened a pop-up store in Montebello CA a largely Hispanic community. The company’s primary goal? Promoting a new Sony-created service that purports to take the hassle out of shipping gifts to recipients in Mexico.
 

DiningFever.com a new web site that highlights New York City restaurant deals recently targeted Manhattan office workers with a recent guerrilla effort. The company targeted the at-work crowd specifically because they’d be likely to get online shortly after interacting with the brand. “We tried to focus on the at-work segment ” Ran Ravitz DiningFever.com’s ceo told Buzz. “We assumed those consumers would be sitting at a computer again a few minutes after we talked to them.”
 

Online advertising company DoubleClick saw a 55 percent jump in traffic to its job opportunities web site after it gave out cups of coffee to recruit potential new hires in and near New York City.
 

In its first big experiential effort since Potty Palooza—the high-amenity portable restroom that wrapped in 2005 and hit events festivals and fairs—Procter & Gamble’s Charmin has opened 20 public restrooms in a Times Square storefront.
 
Open every day from 8 a.m. to 11 p.m. through Dec. 31 at 1540 Broadway the stalls feature hardwood floors and are stocked with Charmin Ultra. Staff service the stalls after each use to ensure cleanliness. The space also features baby changing stations stroller parking seating areas and aromatherapy.
 

Just months after it executed a five-venue town hall meeting for 19 000 attendees across India IBM replicated the feat for a flight of events in China. The centerpiece event was a meeting for 3 100 employees media and guests in Beijing that was viewed live by 4 400 other staffers from seven remote locations in China. Big Blue also invited the rest of its global workforce to watch a webcast on the company intranet following the event which took place in November.