Event Marketer

DiningFever.com a new web site that highlights New York City restaurant deals recently targeted Manhattan office workers with a recent guerrilla effort. The company targeted the at-work crowd specifically because they’d be likely to get online shortly after interacting with the brand. “We tried to focus on the at-work segment ” Ran Ravitz DiningFever.com’s ceo told Buzz. “We assumed those consumers would be sitting at a computer again a few minutes after we talked to them.”
 

Online advertising company DoubleClick saw a 55 percent jump in traffic to its job opportunities web site after it gave out cups of coffee to recruit potential new hires in and near New York City.
 

Just months after it executed a five-venue town hall meeting for 19 000 attendees across India IBM replicated the feat for a flight of events in China. The centerpiece event was a meeting for 3 100 employees media and guests in Beijing that was viewed live by 4 400 other staffers from seven remote locations in China. Big Blue also invited the rest of its global workforce to watch a webcast on the company intranet following the event which took place in November.
 

BB&T will use its new NASCAR sponsorship to connect with b-to-b customers particularly those in the automotive aftermarket industry. The bank just signed its first-ever NASCAR sponsorship a two-year agreement with Clint Bowyer’s Busch Series ride.
 

Prohibition you surely remember was repealed on Dec. 5 1933. Dewar’s recently began a push to turn that date into an unofficial national holiday—and of course to own it for the brand. “We’re hoping it becomes the next St. Patrick’s Day ” Ned Duggan assistant marketing manager for Dewar’s told Buzz.