Author archive for Event Marketer
Cause Marketing: Panasonic’s Oxyride Underwrites Bunny Neutering
Panasonic’s Oxyride brand took a not-so-subtle swipe at competitor Energizer with its Neuter Your Bunny campaign funding the procedure for five rabbits at a New York City veterinarian’s office on June 15. The brand worked with the House Rabbit Society for the initiative seeking out bunny owners on web sites such as craigslist.org to...
Sampling: Ben & Jerry’s Lets Consumers Send Ice Cream To Friends
A three-city sampling effort for Ben & Jerry’s new pre-packed ice cream cones got consumers to help spread the brand buzz. Sampling teams in New York City and Chicago (both earlier this month) and San Francisco (this week) distributed 50 000 full-size cones per market. The Ben & Jerry’s twist? In addition to standard...
Nightlife Marketing: Honda Puts New Ride In Front Of Concertgoers
American Honda Motor Company has partnered with the House of Blues to promote its Fit subcompact in a multipronged campaign. An auction sweepstakes and in-club events will round out the initiative. Nine House of Blues venues are holding three “Fit In The House” nights each throughout June. A musical artist who appeals to the...
Mobile Marketing: BellSouth Takes A Swing At Minor League Games
BellSouth is taking its Summer Swing mobile tour back on the road. After hitting minor league baseball stadiums in the carrier’s tier-one markets last year the brand is zeroing in on ballparks in nine tier-two markets this summer through August 5. Another tweak was to the event setup: BellSouth added a few elements outside the...