Author archive for Event Marketer
Service-based Events: Infiniti Offers Free Rides From Wired Store
Nissan’s Infiniti brand has partnered with Wired to offer free rides to shoppers in the magazine’s pop-up store in New York City. Every weekend through the end of the year anyone who makes a purchase at the store gets a free ride to their next destination in Infiniti’s new Bluetooth-enabled G35 sedan. “Having the G35 sedan...
Hispanic Marketing: Sony Creates Pop-up To Promote New Service
Sony Electronics has opened a pop-up store in Montebello CA a largely Hispanic community. The company’s primary goal? Promoting a new Sony-created service that purports to take the hassle out of shipping gifts to recipients in Mexico.
Results: DoubleClick Sees Web Spike After Coffee Drive
Online advertising company DoubleClick saw a 55 percent jump in traffic to its job opportunities web site after it gave out cups of coffee to recruit potential new hires in and near New York City.
Pop-ups: Charmin Opens Public Restroom in Times Square
In its first big experiential effort since Potty Palooza—the high-amenity portable restroom that wrapped in 2005 and hit events festivals and fairs—Procter & Gamble’s Charmin has opened 20 public restrooms in a Times Square storefront. Open every day from 8 a.m. to 11 p.m. through Dec. 31 at 1540 Broadway the stalls feature hardwood floors and...