Event Marketer

Millennials have begun to comprise a hefty portion of trade show attendees and fabricators say their strategies are shifting in tandem with the influx of this new generation. Following are four tips for working with a younger crowd.

Marketers are getting more aggressive about evolving their programs and portfolios. In this episode of EM All Access, we discuss reinventing strategies, upgrading experiences and how to refresh and reset live events in the coming year.

Exhibit houses get requests for everything under the sun, but many agencies say a handful of topics regularly emerge when it comes to today’s client needs. Take a look at three of the industry’s top requests.

Today’s consumers have a changing emotional context and marketers need to understand those changes in order to create relevant and successful events. In this episode of EM All Access, we dive into storytelling, how to design an experience that unfolds … and making events socially responsible.

2017 Event Strategy Development: As events become more integrated within the marketing mix, they’re being designed more as platforms for campaigns, versus mere moments in time. EM’s group editor Jessica Heasley speaks with GES Senior VP Dan Hilbert about the trend.