Event Marketer

This year, in addition to the 2016 Fab 50 lineup, we offered a deeper dive into the state of the fabrication industry, including the role of data collection. Following is an insider look at how—and why—to optimize data collection with Aidan Corish, owner and cco at Tangram.

In this episode of EM All Access, we dive into one of the hottest trends right now—designing events as content factories and platforms on which attendees create and share their own experiences.

Millennials have begun to comprise a hefty portion of trade show attendees and fabricators say their strategies are shifting in tandem with the influx of this new generation. Following are four tips for working with a younger crowd.

Marketers are getting more aggressive about evolving their programs and portfolios. In this episode of EM All Access, we discuss reinventing strategies, upgrading experiences and how to refresh and reset live events in the coming year.

Exhibit houses get requests for everything under the sun, but many agencies say a handful of topics regularly emerge when it comes to today’s client needs. Take a look at three of the industry’s top requests.