Event Marketer

Spiro, a global experiential agency within GES, has announced its acquisition of 2Heads, a creative agency known for work across North America and Europe. Founded in London in 1983, with locations in Los Angeles and Montreal, 2Heads’ portfolio reaches across aerospace, technology, financial services and consumer brands. Spiro is a part of GES, founded in […]

Your Survival Kit for Experiential Marketing Are you maximizing the impact of your branded events? This white paper delivers tactics, frameworks, and insights you need to rise above the noise and create unforgettable experiences. Discover how to stay ahead of trends, capture audience attention, and drive return on emotion with high-impact activations. Inside you’ll learn: […]

Alienware's spaceship crash-landing at a commuter hub, a bold (bald) screening experience and Pennywise the clown's global balloon hijinks.

Here’s a not-so trade secret: Experiential marketing isn’t just a trend. And it isn’t just a conference track, either. It’s a business-driving discipline built on the power of face-to-face engagement that, for decades, has steadily expanded and evolved; brought a whole new generation of brands, believers and experience seekers into the fold; and is central […]

2025’s Ryder Cup was defined by friendly competition, passionate fans, plenty of spectacle, and a weather event that created a scheduling plot twist for LEO Events. Follow along for an unreleased look at the production of this high energy, high stakes, globally broadcast sporting event. Complete this form for access: