Event Marketer

Experiential marketers have always broken boundaries.  From tackling seemingly impossible stunts to activating campaigns at a massive global scale, making the impossible possible has always been at the heart of the industry. But in addition to these lofty achievements, experiential marketing as of late has been doing a great deal of good, too. What were […]

Why Connectivity, Context and Creativity are at the heart of today’s smartest sports marketing campaigns—and how to apply these principles to your sponsorships.

State Farm and The Marketing Arm score the Grand Ex with a cause marketing campaign that showed us all that customers care about their communities—and corporate values   Smart marketers know that millennials are finicky about the brands they give their loyalty to. More than any other generation before them, they care about what their […]

With beautiful, warm weather upon us, take your outdoor events to the next level...

Immersive experiences are the heart of our business. No, we’re not talking about dunk tanks … although, come to think of it, the old carnival favorite probably qualifies. The immersive experiences we’re talking about persuade your event guests to stop for a moment and enter a “rarified world” where anything is possible. It’s a step […]