Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.

B-to-C Events
50 Years of Progress: How Brands Commemorated Pride Month

July 23, 2019

When we think about Pride Month today, visions of parades, rainbows and celebratory events often come to mind. It’s hard to believe that just a few decades ago, discrimination against the LGBTQ community was rampant and police raids at LGBTQ hangouts were widespread. But in June of 1969, when New York City police raided the […]
Advertorial
New Research: Consumerization of B2B Events Study; Download Now

June 25, 2019

Study of 300+ brands shows how b2b events are being redesigned as consumer-esque experiences…
Advertorial
Consumerization of B2B Events Study: How Business Events are Being Recast as Consumer-esque Experiences

June 25, 2019

How Business Events are Being Recast as Consumer-esque Experiences
Partner Content
Attracting New Audiences Through Deeper Insights: Use Data to Tailor the Experience

June 10, 2019

An event marketer’s guide to audience segmentation and persona development…
B-to-C Events
EMS 2019: What You Missed on Day Three

May 16, 2019

You know how we do at the Experiential Marketing Summit—work hard, play hard—right to the finish. Day three of the event kicked off with another 5K run across Vegas and a Women in Events Boot Camp class bright and early at 6:30 a.m. Breakfast kicked off at 8, fueling up attendees just before the opening […]