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Advertorial
Consumerization of B2B Events Study: How Business Events are Being Recast as Consumer-esque Experiences
How Business Events are Being Recast as Consumer-esque Experiences
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Partner ContentAttracting New Audiences Through Deeper Insights: Use Data to Tailor the Experience
An event marketer’s guide to audience segmentation and persona development…
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B-to-C EventsEMS 2019: What You Missed on Day Three
You know how we do at the Experiential Marketing Summit—work hard, play hard—right to the finish. Day three of the event kicked off with another 5K run across Vegas and a Women in Events Boot Camp class bright and early at 6:30 a.m. Breakfast kicked off at 8, fueling up attendees just before the opening […]
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B-to-C EventsEMS 2019: What You Missed on Day Two
Attendees of the Experiential Marketing Summit are a hearty bunch, so it’s no surprise that Tuesday night’s Ex Awards Gala celebrations didn’t stop conferencegoers from waking up bright eyed and bushy tailed for day two of the show. At 6:30 a.m., a 5K networking run across Vegas’ best run routes, and the first-ever Women in […]
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B-to-C EventsEMS 2019: What You Missed on Day One
Las Vegas may seem like conference central, but Sin City didn’t know what hit it as 1,700 intrepid event marketers descended on Caesars Palace for the one and only Experiential Marketing Summit on May 14. Day one kicked off with—what else—experiences. At 8:30, attendees got a taste of the Zappos brand experience at the company’s […]