Beth Kormanik, Author at Event Marketer - Page 2 of 3

Beth Kormanik, Author at Event Marketer - Page 2 of 3

Author archive for Beth Kormanik

June 1, 2021

Don Julio Marks Cinco de Mayo with a Bar Giveback Program for Hospitality Workers

For consumers who have spent the past year drinking at virtual happy hours—and the hospitality workers whose businesses has suffered—Tequila Don Julio wanted to make this year’s Cinco de Mayo memorable. And thanks to its own digital currency and an ATM—that’s Automated Tequila Machine—the brand prevailed. Don Julio took a thoroughly modern approach to the...

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March 29, 2021

French’s Pop-Up with Tom Colicchio Encourages Consumers to Dump Mayo

Mayo or mustard? To get a free sandwich from celebrity chef Tom Colicchio, some 750 hungry New Yorkers pledged their allegiance to French’s at a pop-up eatery the brand staged next to the chef’s flagship restaurant, Craft. The MustSwitch sandwich campaign—as in, “must switch from mayonnaise to mustard”—was designed to position mustard as a healthier...

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