Anna Huddleston

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in. From an enticing invitation […]

There is a new bar set for keynote brand storytelling and corporate events: If what you’re experiencing makes your skin tingle. That’s how the audience felt at the HPE Discover keynote, “Intelligence Has No Limits,” held at Sphere Las Vegas on June 18, the first corporate event to leverage the venue’s “largest LED screen on […]

Powerful, bright, sometimes surprising, sometimes awe-inspiring, and very smart. The newest audiovisual solutions dazzled at InfoComm 2024, the trade show for the pro a/v industry that brought almost 37,000 attendees to the Las Vegas Convention Center, June 12-14.  From kinetic LED walls to intricate projection mapping, there was plenty of design inspiration and wish-list-building on […]

From Sonic the Hedgehog to monster trucks to museum art, the Licensing Expo showcased the best in IP and brought together more than 12,000 international attendees as well as 5,000 brands to Mandalay Bay Convention Center in Las Vegas, May 21-23. While most of the brand’s footprints are leveraged for meeting space, there’s still plenty […]

Play is serious business at the Licensing Expo that brought together more than 12,000 retailers and 5,000 brands to Mandalay Bay Convention Center in Las Vegas on May 21-23. So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage […]