Reaching Out to Gay and Lesbian Consumers

Gay and lesbian consumers flock to brands that become a part of the community
Gay and lesbian consumers make up just 10 percent of the market but they wield the largest disposable incomes of any niche…

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Jessica Heasley
Posted by Jessica Heasley

Jessica is a Brooklyn, NY-based business writer, currently serving as an editor-at-large for Event Marketer focused on event measurement pra ctices and special projects. She has more than 25 years of experience working in marketing and events, as well as producing and writing about them, too.
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