EventTrack 2026: The Future of Experiential Marketing Starts Here
Produced by Event Marketer in partnership with Sparks.
Welcome to the industry’s most comprehensive benchmark study on experiential marketing. EventTrack 2026 is here—and it’s packed with exclusive insights from over 1,000 Fortune 1000 marketers and event attendees across B-to-C, B-to-B, and trade show sectors.
This year’s report reveals a significant shift: events are no longer just a tactic—they’re the strategic centerpiece of the marketing mix. From driving PR and media coverage to accelerating purchase intent and building brand loyalty, live experiences are delivering measurable impact like never before.
What’s Inside
Full Research Report (PDF)
Over 50 pages of exclusive data and insights from Fortune 1000 marketers and event attendees.
Executive Summary (2-page overview)
A quick-hit guide to the most important takeaways, trends, and forecasts.
The Stat Pack
A full dataset of top charts and benchmarks to help you build your case for the right event uninvestment in 2026—right now.
Sparks “Insights to Action” Framework
A strategic guide from our global research partner to applying the top trends to your own event portfolio—turning insights into outcomes.
Access to the Sparks Insights Series
Peer-to-peer roundtables with top brand marketers to discuss what’s next in experiential.
What You’ll Discover
- Experience is the Priority: 57% on average, of B2B and B2C will increase event attendance
- Impact & ROI Clarity: 61% of consumers are more inclined to purchase after an event
- Knowledge is Influence: 85% of B2B attendees feel more educated after an event
- Sustainability is Brand Strategy: 82% of brands have or are developing sustainability strategies
Why It Matters
Whether you’re shaping strategy, justifying spend, or refining your measurement stack, EventTrack 2026 delivers the data and context you need to lead with confidence. More than a report—this is your roadmap to smarter, more impactful experiential marketing.