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End Game: How Event Marketers are Keeping Attendees from Leaving Early

B-to-B Events
Posted on June 14, 2021 by Rachel Boucher

Breaking down the psychology of event engagement
Experience builders obsessed with the attendee journey know that in the last few hours of an event, attendee attrition—people leaving early—can make…

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This story appeared in the March 2020 issue
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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
View all articles by Rachel Boucher →

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