B-to-C Events

Four Insights on How the California Consumer Privacy Act Will Impact Event Marketers

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How marketers can crack the code on California’s version of GDPR

On the heels of the European Union’s General Data Protection Regulation (GDPR), which took effect in 2018, marketers are now tasked…

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Sponsorships

Minty Lands in Creator-Rich Miami with a Social-Ready Pop-up

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10 Brands Capturing FIFA World Cup Fever with Stunts, Activations, Pop-ups

After almost 40 days, the FIFA World Cup 2026 wrapped on July 19, but the experiences live on. Check out how brands showed up around the world to capitalize on the event of the summer.
Sponsorships

Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level

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Oatly AFTERTASTE sampling
Conferences

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    Swag That Works: The New Rules for Trade Show Giveaways

  2. 10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups
    Festivals & Fan Cons

    10 Brands Capturing FIFA World Cup Fever with Stunts, Activations and Pop-ups

  3. FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans
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    FIFA World Cup 2026: 11 Brand Activations that are Scoring Big with Soccer Fans

  4. Experiential Marketing Trend of the Week: Creator Summits
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  5. The 2026 It List: Recognizing the Top 100 Event Agencies
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    The 2026 It List: Recognizing the Top 100 Event Agencies

  6. World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums
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    World Cup Experiential: 10 Activations Bringing Soccer Fandom to Life Beyond Stadiums

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  9. Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level
    Sponsorships

    Why a Dog Hydration Brand Designed an Activation to Meet Dogs at Their Level