United Entertainment Group Archives - Page 3 of 3 - Event Marketer

October 21, 2015

Kellogg’s Recharge Pop-Up Energizes Cereal and Milk

We’ve all heard it a thousand times—breakfast is the most important meal of the day. But with consumers migrating away from ready-to-eat cereal, Kellogg’s has its work cut out as it aims to remind customers in an engaging way that its cereals are the optimal choice for a nutritious breakfast. To reinvigorate the conversation around...

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October 21, 2015

Evian Delivers Cold Water into New Yorkers’ Hot Hands

With so many products in the premium bottled water category, evian needed to regain market share and relevance among consumers. It also had a new bottle design to launch. What better month of the year to get satisfying cold water into the hands of consumers than during August, one of the hottest in the U.S.?...

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October 20, 2015

Microsoft’s In-Store VIP Experiences Surprise and Delight Consumers

Microsoft wanted its stores to be the go-to destination for its new Surface Pro 3 (SP3). The resulting program offered a variety of in-store experiences designed to excite both super-fans and consumers of all ages. Launch day kicked off with a VIP experience designed to delight all early-morning loyalists who showed up to pick up...

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