Pierce Archives - Event Marketer
LU Biscuits Plays up French Heritage with the LU Café
LU Biscuits, most recognized for its Le Petit Ecolier biscuit, was looking to drive awareness and trial in key markets for what it calls its “chic little biscuit.” But as a brand found on supermarket shelves, it had to find a way to reach an audience that gravitates towards premium products. The brand tied to...
Sony Taps into Soccer Fever to Create Buzz for Camera
Some people see romance in the moon and stars of the night sky. Sony had a different vision: Twilight Football (or soccer, to us Americans), a series of seven matches that took place on Sept. 22, 2009 during the hour of twilight as it moved across the world in stunning locations that included Iguacu Falls,...
Events Turn Walmart Supercenters into Wellness Destinations
To turn Walmart’s Supercenter stores into a destination for health and wellness products and information, the retailer executed weekly promotions in 1,000 Supercenters. The in-store, three-day events focused on seven common conditions: Diabetes, Heart Health, Healthy Breathing, Pain and Mobility, Women’s Health, Cold and Flu, and Gastrointestinal, and presented unique drug and nutritional product pairings...
Animal Planet Unleashes Piranhas to Promote Show
To promote the second-season premiere of “River Monsters,” Animal Planet unleashed five tricked out smart cars made to look like a swimming school of piranhas on the streets of New York City. For four days, street teams—five drivers and five “monster anglers”—wearing branded fishing vests intercepted consumers to hand out branded hats, koozies and tune-in...