MVP Collaborative Archives - Event Marketer
VW Dealer Meeting Features Learning Centers, Off-Roading
Volkswagon got its message heard loud and clear from multiple locations around Arizona during its annual dealer meetings. The program carried an “Access” theme to illustrate the access Volkswagen customers have to life’s experiences: As customers mature, they have greater access to better things, which explained the car maker’s pending entry into the luxury market. The...
Audi Launches new A8 with a Retreat for Dealers
Audi was out to get dealers fired up about the all-new A8 L at its ’03 meeting, and MVP stepped to the plate and smacked it over the fence. A launch event was held at the St. Regis Hotel in Dana Point, CA. Overlooking the Pacific. Very chi-chi. Very Audi. Direct mailers teased the event,...
Audi Unleashes Filmmakers to Promote New Vehicle
Audi launched its 2005 A3 model with a multi-platform initiative tied to the world of filmmaking. Spanning nearly six months and multiple venues, the campaign sent three filmmakers and their crews on their own separate journeys across the U.S. in new A3s. Audi turned each team loose, asking them to document their experiences on film....
Audi Press Event Offers the Arts and the Outdoors
With three waves of events over six days, Audi introduced its S6/S8, A4/S4 Cabriolet and Audi Q7 models to lifestyle and automotive journalists. The first flight, aimed at lifestyle reporters, emphasized emotion and design, while the second and third runs offered automotive journalists a deep dive into the vehicles’ advanced technology and performance. From the...