MKG Archives - Event Marketer
Delta Treats Seahawks Fans to a Souvenir ‘Yard Sale’
Sports marketing is often imagined in the confines of a stadium or ballpark. As the official airline of the Seattle Seahawks, Delta decided to do something more intimate: a yard sale. This yard sale, however, was hosted by Seattle Seahawks wide receiver Doug Baldwin at a stunning residence, and it offered 916 pieces of free,...
Absolut Uses Biometric Data to Unlock Engagements
Absolut nearly blew the roof off of its Electrik House in 2015 with a house party experience powered by the energy of its guests. Using cutting-edge wearables, the brand measured the collective energy of attendees and unlocked a new engagement each time their energy levels reached a new peak to promote its limited edition Electrik...
Delta Uncorks a Wine Strategy at Miami Festival
To extend its fine wine experience beyond its in-flight miniature bottles, Delta Air Lines created a full-fledged gourmet experience at last spring’s South Beach Wine and Food Festival in Miami. The goal was to spotlight Delta’s new menu by Todd English and its wine offerings by master sommelier Andrea Robinson. It activated under two areas...
Evian’s US Open Tennis Activation Creates a Racket on Instagram
Sports sponsorship activations can be limited by the square footage of a stadium or arena. But social media enables brands’ investments to soar way beyond the fences. To shake up its 27-year sponsorship of tennis’ U.S. Open, Evian served up a series of live and social media strategies that transformed every touchpoint at the tournament into...