Live Nation Archives - Event Marketer
Google shows the world what they are missing because of their iPhones with sampling of the Pixel 3 device
Let’s be real—iPhones completely dominate the mobile phone landscape. Everyone from your best friend to your grandmother is likely to own one. So when Google discovered that its Pixel 3 device was getting rave reviews but had less than one percent market share, the brand made it a priority to get its phone into consumers’...
Rémy Martins new campaign helps find the next super-producer
Cognac has long been associated with swanky country clubs and VIP events that point to individual success, but to keep up with today’s evolving culture and engage a new generation of cognac drinkers, Rémy Martin developed a campaign that celebrated collective achievement—without all the pretention. Tapping into hip-hop’s entrepreneurial spirit and tightknit community of creators...
Jägermeister’s Treehouse Activation Lures Music Fans
There’s no better way to visually communicate Jägermeister than through antlers, which is exactly what the liquor brand brought to life at electronic dance music festivals across the country—a new music genre for the brand. The Haus 56 activation was a two-story “treehouse” that paid homage to Jägermeister’s heritage and 56 ingredients used to make...
Miller Lite Charters a Private ‘Taste Express’ Train
With their grassroots feel, Miller Lite’s “Save the Taste” ads were ripe for a live event translation. The brand delivered with a proprietary music property unlike any other. Miller chartered a private train, called it the Miller Lite Taste Express, and hired recording artist Gavin DeGraw to get on board and travel across the country....