Deeplocal Archives - Event Marketer
Google Touts the Pixel’s Motion Sense Technology with a High-tech DJ Set
Google’s Pixel 4 smart phone features cutting-edge Motion Sense technology, and to showcase the tech to its Latinx music-loving target, the brand hosted an outdoor Latin Grammy’s performance starring Karol G and DJ Felo. A custom dj rig was built for the event using eight Pixel 4 phones and Google’s Motion Sense technology, enabling DJ...
Google’s Sweet Festival Activation Centers on a Giant Gumball Machine
Google’s products are designed to help consumers make the most of every day and encourage local discovery. Enter: Wonderful Weekends, a festival that helped families experience the communities in which they live. The centerpiece was a gigantic gumball machine that educated attendees about Google products, then dispensed gumballs filled with prizes from local partners. The...
A ride with Lyft becomes a concert
WHY THE JUDGES LOVE IT: Lyft and Uber are constantly vying for mindshare in the rideshare category. For the Grammys’ 60th anniversary, Lyft set out to show consumers why it was more playful than its rival. The brand turned to its lifeblood, its cars, to deliver tech-infused mini concerts that leveraged the horns, wipers, alarms,...
Zagat Taps the ‘Tiny Food’ Trend to Draw Millennials
When it comes to picking a restaurant for a night out with friends, most millennials won’t make a move without consulting a restaurant review site. For Zagat, the 38-year-old publisher of restaurant guidebooks, this presented both a challenge and an opportunity that was ultimately solved through a clever pop-up experience that connected its concise reviews...