Clear!Blue Archives - Event Marketer
Jeep ‘Drives’ New Cherokee Straight up a Skyscraper
To trumpet the introduction of the 2005 Grand Cherokee, Jeep was on a mission to demonstrate the vehicle’s “go anywhere, do anything” capability. At the same time, the automaker wanted a launch event to take place in New York City, to take advantage of the national media outlets and massive pedestrian traffic in Manhattan, and...
DaimlerChrysler Heats Up a Media Event in a Firehouse
Winning over the media at the North American Auto Show ain’t an easy task, but Clear!Blue made it happen with an interesting program for client DaimlerChrysler. With the key objective of countering other car brands’ evening media events, the agency set off to create something a lil’ bit different. An old 1929-built Firehouse across the...
Chrysler Activates a Life-Size ‘Snowdoku’ Challenge
Chrysler created serious buzz for its new Chrysler Aspen SUV with the Chrysler Aspen Snowdoku Challenge, which transformed the traditionally solitary game into a team sporting event played on a giant game board made out of 36,000 pounds of snow and ice. On the morning of the event six puzzle proficient teams of up to...
DaimlerChrysler Surprises Press with Product Reveal
Dodge’s new muscle car made a big entrance at Detroit’s North American International Auto Show in 2005, as the brand reintroduced a model that hadn’t seen the streets in 30 years. A band played hits from the 1960s and ’70s to work the crowd leading up to the unveiling. The reveal began with a spokesperson...