wearables Archives - Event Marketer

Posts tagged with ‘wearables’

May 25, 2017

Association of Equipment Manufacturers Constructs a Presence at its CONEXPO-CON/AGG Trade Show

For the first time, the Association of Equipment Manufacturers (AEM) exhibited at its own show, CONEXPO-CON/AGG, the international trade show for the construction industries. The 75,000-square-foot Tech Experience, activated in Silver Lot 3 under the monorail at the Las Vegas Convention Center, March 7-11, was designed to shift the perception of CONEXPO-CON/AGG as an “equipment show”...

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May 18, 2017

Inside ‘Intelligent Events’: Measurement, Wearables and Personalization

In this, the Internet of Things era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to retail, banking to beverage, are incorporating virtual reality, biometrics, wearables and more into engagements. The result: events that are more personal, measurable and relevant...

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March 13, 2017

EventTech 411: Wearable Smart Badges

From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our periodic roundup of new and cutting-edge event technologies. In this installation, we take a look at the burgeoning smart badge market. As wearable technology continues to advance, a growing number of event marketers are...

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February 3, 2017

Q&A: Infiniti on the Benefits and Challenges of Biometrics

Building emotional connections with event attendees has always been at the heart of experiential marketing, but until recently, finding a way to quantify those feelings has been a challenge. Now, as the fields of biometrics and wearable technology continue to advance, event marketers are equipped with the tools they need to gain insight on how...

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