Archive

Tag: Trade Shows

  • Five ‘Attractivations’ that Stole the Show at IMEX 2023

    More than 15,000 event professionals gathered at IMEX 2023, Oct. 17-19, at the Mandalay Bay Convention Center in Las Vegas, breaking attendance records and signaling that the business of events is in full-on growth mode. But how do you impress pros who do events for a living? EM was on-site to report on the exhibits […]

  • Field Report: Steal-Worthy Activation Ideas from Vision Expo West 2023

    Fusing fashion and tech, Vision Expo West 2023 welcomed eyecare professionals from all facets of the optical and vision industry at The Venetian Convention Center & Expo in Las Vegas Sept. 27-30.  Top eyewear brands from around the world consistently level up activations at VEW, adding a touch of celebration and play to a b-to-b […]

  • Outdoor Retailer Summer’s Redesigned Show Floor Encourages Community and Connection

    “Are you bringing your dog?” was one of the questions asked during registration for Outdoor Retailer Summer (OR), which brought together outdoor brands, retailers and designers to the Salt Palace Convention Center in Salt Lake City, June 19-21. In addition to encouraging furry friends to attend (there’s even a #dogsofOR recap on Instagram), the show […]

  • What the Cancellation of E3 Means for Similar Industry Shows

    The 28-year-old Electronic Entertainment Expo (E3) was facing an identity crisis well before this year’s show, slated for June 13-16 in Los Angeles, was canceled due to a lack of interest and “playable demos” from major exhibitors. The annual event put on by the Entertainment Software Association (ESA) is one of the biggest gaming conferences […]

  • Green Lights: How Sustainability Took Center Stage at CES 2023

    Exploring the exhibit halls at CES 2023, held Jan. 5-8 in Las Vegas, greenery was a notable design element. From raised garden beds and potted plants to grass carpeting and elaborate floor-to-ceiling greenery walls, exhibitors enhanced their booths with organic textures, colors and lighting.