Tag: Spotify
-
B-to-B EventsCoverage from Cannes Lions: Five Brands Activating Experiences for Creatives
C’est fini! The 2019 Cannes Lions International Festival of Creativity is a wrap, and we’re back stateside (a lot less sweaty and bit sun-kissed) and eager to share what we saw. A key insight from our three days on-site: High-level meetings and networking often take precedence over experiential activations at this event. So, brands that […]
-
B-to-B EventsPhoto Tour: Inside CES Brand Headquarters by Facebook, Spotify and Twitter
While the big branded booths in the halls at the Las Vegas Convention Center and Sands Expo are the epicenters for headlines at CES, they’re not the only places brands engage with audiences at the show. There are scores of meeting spaces and branded headquarters that provide strategic value for companies like Facebook, Spotify and […]
-
B-to-B EventsCES 2018: Spotify Positions Itself as a Platform Where ‘Culture Happens’
In the 10 years since Spotify was founded, one thing has become clear to the brand: culture happens on Spotify. The digital music service took that mantra to heart this year at CES, the world’s largest consumer electronics show and a tent-pole event that helps the brand set the stage for what’s to come in […]
-
B-to-C EventsBacardi and Major Lazer Partner in Caribbean Sound of Rum Music Initiative
Bacardi on Memorial Day weekend kicked off a one-year partnership with EDM trio Major Lazer that unites each of them in the island vibe tied to their roots. Called “Sound of Rum,” the collaboration will take many forms. Major Lazer producer and dj Jillionaire serves as the brand’s Minister of Rum. Bacardi, which in May […]