Archive

Tag: sports sponsorship

  • B-to-C Events

    CBS and IZOD Go Live with a Primetime Matchup Event for College Football Fans

    Sports fans are hungry for experiences beyond linear TV, and so are advertisers. To engage viewers and give IZOD a boost beyond the traditional media program for football, CBS Experiences created a live fan experience surrounding CBS Sports HQ, the network’s digital sports platform on CBS Interactive. The day-long event, dubbed the CBS Sports HQ […]

  • Fan Engagement: Six Brands That Aced the US Open
    B-to-C Events

    Fan Engagement: Five Brands That Aced the US Open

    The 51st annual US Open Tennis Championships kicked off with a bang, drawing in a record 68,000 fans on Opening Day of the competition (Aug. 19 to Sept. 8) at the USTA Billie Jean King National Tennis Center in Queens, NY. In addition to catching all of the on-court action, attendees had the opportunity to […]

  • State Farm on Esports Sponsorship for Non-endemic Brands
    B-to-C Events

    State Farm Q&A: On Entering the Esports Business as a Non-endemic Brand

    For brands that are non-endemic to the esports space and looking for an example to follow, State Farm should do the trick. Just this year, the insurance company announced a multi-year sponsorship of the Overwatch League as well as a sponsorship of the incredibly popular professional Fortnite streamer, DrLupo. The brand was also the first […]

  • Chevy’s 'GoalKeepers' Soccer Campaign Inspires Young Girls
    B-to-C Events

    How Chevy is Making a Difference Among Girls with its Soccer Sponsorship

    Sponsorships connect brands to consumer passion points, but they can also open doors to help brands make a real difference in the lives of fans. Chevrolet recently wrapped a fifth season of its GoalKeepers campaign, a program built with the Women’s Sports Foundation surrounding the brand’s Manchester United sponsorship in the U.K. The goal of […]

  • Riot Games' Collegiate Esports Body Aims to Foster Inclusion From the Ground Up
    B-to-C Events

    Nike, Coca-Cola, State Farm: Brands Getting in the Esports Sponsorship Game

    News of non-endemic brands entering the esports space is no longer surprising. From Nike to State Farm to Coca-Cola, companies have been making waves with major deals in the esports space—and rest assured, they will keep coming. Here’s a look at five new brand partnerships of 2019, hot off the presses. Most are still being […]