Tag: pop culture superfans
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The Brief RoundupThe Brief: Kibble Art and Glass Hotboxes
This week’s hot takes on hot topics in experiential marketing cover kibble art, “Into Eternia” and glass hotboxes.
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B-to-C EventsIdeas from NYCC 2025: Paramount’s Botany Lab, HBO’s Horror Show, Walmart’s Gaming Retreat and More
Like its counterpart San Diego Comic-Con, New York Comic Con (NYCC) offered a treasure trove of activities and activations built for pop culture superfans this year. The 19th annual event (Oct. 9-12) was packed with panels, cosplay competitions, workshops, talent shows and, yes, brand experiences. From multisensory booths on the show floor at the Javits […]
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B-to-C Events25 Years of ‘SVU’: Five Ways NBC Uses Events to Keep Fans Tuned in
“Law & Order: Special Victims Unit” has been on the air since 1999, but until recently, fans have mostly experienced a “one-way” relationship with the show. For the 25th anniversary of “SVU” this year, NBC flipped the script and leaned into events to give back to the fandom and provide new avenues for connecting with […]
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B-to-C EventsSDCC 2024: Brands Descend on San Diego with Chariot Races, Bathroom Battle Stations and 2D Factories
San Diego Comic-Con returned to its former glory last week after the Writers Guild of America and SAG-AFTRA strikes took some wind out of the event’s sales in 2023. The pop culture convention, this year July 25-28, once again served as a playground for both superfans of comics, movies, TV, gaming and multimedia, and the […]
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B-to-C EventsHow Paramount+ Hyped its ‘Frasier’ Reboot with a 60-Foot Crane and Food Trucks
It’s been 30 years since “Frasier” first made waves on the airways, and as Paramount+ prepared to revive the renowned sitcom this fall, it became abundantly evident that fans were still clamoring for a dose of the haughty radio psychologist.