Tag: keynote

It’s been a year of firsts for many brands and their shows, and for EM it was no different. Our 18-year-old Experiential Marketing Summit pivoted not once, but twice in the wake of COVID-19 before moving fully virtual for the first time in its history. In the end, thousands of industry attendees converged on an […]

The Experiential Marketing Summit will take an all-digital format Oct. 19-23. Click here for the full lineup. Three years ago, Autodesk revamped its opening keynote program for Autodesk University, setting the stage for a multi-year story about how robotics and automation are transforming the construction, manufacturing, architecture, engineering and media creation fields. Designed to spark […]

Philadelphia isn’t the only place it’s “always sunny” and early birds kicked off day two of EventTech at 6:30 with a beautiful morning run, turning the optional wake-up 5K into three miles of casual networking along Vegas’ best run routes. At 7:45 a hearty breakfast was served to fuel up attendees for the day ahead. […]

Ever wonder how a company that is all about digital brings that to life through event marketing? At Adobe, the strategy revolves around five pillars—design, community, engagement, data and culture—concepts that Alex Amado, vp-experience marketing at Adobe, discussed as keynote speaker at the 2017 Experiential Marketing Summit, which took place May 3-5 in Chicago. “We […]

This year’s Experiential Marketing Summit featured four killer keynote speakers, including Deb Curtis, vp-global experiential marketing at American Express, who delivered a perceptive morning keynote to kick off day two of the conference. Curtis offered an overview of the financial services giant’s 167-year history, along with insights on what it means to be a part […]