Tag: GenAI
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B-to-B EventsNRF 2025 Ideas: Four Experiential Tactics We Loved
They call NRF “Retail’s Big Show” for a reason. For one, the sheer amount of market innovation and engineering presented at the New York City-based trade show is vast. And, from an experiential marketing point of view, the expo floor is a feast for the senses. During our spin around the Javits Center this year, […]
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B-to-C EventsThe Brief: Cosmic Luggage and $0 Days
This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators.
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B-to-C EventsBetty Crocker’s AI-driven Dream Bake Studio Helps Consumers Fight ‘Bakers Block’
It’s hard to fathom, but according to a recent Betty Crocker survey, even consumers who hail from the land of “The Great British Baking Show” lack confidence in their baking skills. The research revealed a high prevalence of “bakers block,” and that of the 86 percent of people from Manchester, England, who enjoy baking, one-third […]
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B-to-C EventsThe Brief: Flavor Fantasies and GenAI Lofts
This week’s hot takes on hot topics in experiential marketing cover flavor fantasies, speed-dating picnics and GenAI Lofts.
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B-to-C EventsIntel’s Encore AI Exhibit: Four Lessons on Harnessing Immersive Event Spaces
Step aside yummy museums. Immersive spaces are having their moment. From Artechouse in New York City, to the traveling Van Gogh Exhibition: The Immersive Experience, to Radiant Space in L.A., consumer obsession with tech has fueled a new era of Instagram-worthy experiences leveraging multimedia at scale. When it came time to create an additional touchpoint […]