Tag: GenAI

In the age of thoughtful takeaways and vibe checks, consumers are lining up to have their “energy” captured, visualized, and interpreted at events. Let’s take a reading on how personalized color assignments, once relegated to wellness fairs and spiritual subcultures, are generating personalized, shareable and slightly mystical engagement at events. But first, the Why. Unlike […]

The use of AI is evolving at neck-breaking speed across every aspect of our lives, rapidly changing how we plan, work and even think. In trade shows, this evolution is also happening fast, with AI powering everything, from access to knowledge to agents that can be built with no coding skills. Here’s what we’re seeing […]

Workplace benefits are critical to attracting and retaining top talent in just about any industry, but the topic isn’t typically enthralling. So at Morgan Stanley at Work’s Thrive 2025 conference, which educates human resources professionals on the brand’s employee benefits solutions, the company added a little Hollywood magic to its presence on the show floor. […]

A perfect mix of brand and business, Google Cloud’s flagship event, showcasing the transformative power of AI and its practical applications for companies, brought together over 36,000 industry tech professionals, developers, engineers, analysts and industry leaders to Mandalay Bay Convention Center in Las Vegas, April 9-11. The event opened with a keynote where Google Cloud […]

Event marketers were among some of the earliest adopters of AI but the scope was initially limited to back of house functions like developing creative concepts, streamlining operational processes and generating RFP responses. Flash forward to today and AI has come fully front of house as a consumer engagement technology that’s changing the way events […]