Tag: fitness event

This week’s hot takes on hot topics in experiential marketing cover Casket Coolers, Candy Corn Suites and glow-in-the-dark playgrounds.

Propel Fitness Water’s long-standing focus on the fitness space has taken a hyper-local turn with the “Propel Your City Project,” a community event program launched this summer that is offering free exercise classes for consumers in Atlanta, Detroit, Houston and Los Angeles.

If you asked the average American for their thoughts on the MyFitnessPal app, chances are, many would tell you it’s a relic of the early aughts. But in reality, the platform is not only still alive and kicking, but thriving as the No. 1 nutrition and food-tracking app in the world. So to reintroduce its […]

Sometimes, an epic roadblock, like a pandemic, can lead to growth for experiential programming. Just ask Michelob ULTRA, which is reverse-pivoting its fitness platform MOVEMENT Live into a hybrid experience that will deliver on the scale that its lockdown-era virtual version provided, while bringing consumers together in person to celebrate wellness with the sweet reward […]

Since its inception in 1990, natural skincare brand Origins has made protecting the planet a key piece of its brand ethos. So when the company relaunched its GinZing Gel Moisturizer with new hydration technology last month, incorporating a sustainability component was only, well, natural. In partnership with American Forests’ Global ReLeaf program, Origins erected an […]