Archive

Tag: Coachella 2019

  • Inside Instagram’s Inspiration-rich Space for Artist Influencers at Coachella
    B-to-C Events

    Inside Instagram’s Inspiration-rich Space for Artist Influencers at Coachella

    It’s a tall order to build an Instagrammable space for some of your biggest users and influencers when you are, in fact, Instagram. But the brand delivered with, quite literally, a desert oasis 26 miles away from the epicenter of the Coachella Valley Music and Arts Festival for invited music and culture influencers. Dubbed “Desert […]

  • Peet's at Coachella: Sampling Trikes, a Cold Brew Taproom and Vintage Touchpoints
    B-to-C Events

    Peet’s at Coachella: Sampling Trikes, a Cold Brew Taproom and Vintage Touchpoints

    Escape from the heat is a premium for Coachella attendees, so it’s no wonder Peet’s Cold Brew returned to the festival this year armed with interactive cooling chairs, a shaded lounge and all the cold brew festivalgoers could guzzle. The brand arrived at the event campgrounds in style on its vintage #BetterEnergy Bus, which served […]

  • Indio Invasion: T-Mobile and Pandora Rock Coachella
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    How T-Mobile and Pandora Boosted Social Sharing at an Off-Site Coachella Event

    The T-Mobile Indio Invasion, Powered by Pandora marked its fifth installment this year, once again setting up shop at the sprawling Cree Estate in Cathedral City, CA, during weekend one of Coachella. Grammy-nominated electric-funk duo Chromeo provided the entertainment as influencers, media, Pandora listeners identified as Chromeo fans, and friends of the brands lounged by […]

  • Absolut Creates a Sustainable Footprint at Coachella for 'People, Planet and Product'
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    Absolut Creates a Sustainable Footprint at Coachella for ‘People, Planet and Product’

    Absolut vodka created an oasis for “people, planet and product” at its experiential activation at Coachella, offering festivalgoers dancing, drinks and air conditioning, as well subtle cues alluding to its new Planet Earth’s Favorite Vodka campaign, which officially kicked off on Earth Day, Monday, April 22. Its Coachella experience was the first iteration of the […]

  • Open, Vintage and Casual: Heineken House is Revamped at Coachella
    B-to-C Events

    Heineken Tears Down the Walls of its House at Coachella

    A rearranged Coachella landscape teed up a Heineken House revamp this year, the 20th year of the Indio, CA, festival and Heineken’s 18th year as the official brew of the massive event. What for the past five years has been an activation footprint with a walled structure and a club atmosphere this year morphed into […]