brand awareness Archives - Event Marketer

Posts tagged with ‘brand awareness’

February 7, 2017

Data Collection: Continental Tire Scores With Basketball Fans

Continental Tire is no stranger to non-endemic sports sponsorships—its partnership with Major League Soccer has been paying dividends since 2010. Now, thanks to a host of college basketball partnerships, the brand is extending its presence in the athletic space with a 360-degree campaign aimed at boosting brand visibility and collecting that ever-valuable fan data. In...

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December 27, 2016

How Alcohol Brands are Adding Flavor to Their Events

When it comes to rockin’ events, it’s hard to get more creative than alcoholic beverage activations. The category is a competitive one, with beer brands, distilled spirits and wineries all chasing after that elusive and fickle millennial target that everyone is pursuing.

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